Track contract deliverables and SLAs for UK small businesses
9.2% of revenue leaks through missed obligations. Enterprise CLM starts at £350/month. SMEs need a £29 tier.
Executive Summary
In a nutshell
A post-signature operational tracker for UK small and medium businesses. Drop in a customer or supplier contract, the AI extracts every deliverable, SLA, milestone, reporting obligation, and notice date, then chases the right person before each one slips. Not a renewal tracker (saturated). Not a contract builder (different problem). The bit between signature and renewal, where roughly 9% of annual revenue quietly disappears, priced for owners who run their business from a phone.
The Story
Meet the user
Beth runs a sixteen-person facilities firm in Reading. Most of her revenue sits in six annual contracts with regional housing associations and two NHS trusts, each one a thirty-page MSA stapled to a fifteen-page SLA schedule. The contracts pay well, the work is steady, and every quarter at least one of them gets clawed back because someone on her team forgot a monthly KPI report, or missed a thirty-day breach-cure window, or didn't realise a price-review notice had to be served by April or the rate locked for another year.
Her ops manager keeps a spreadsheet. The spreadsheet has 240 rows, conditional formatting, and the institutional memory of one person who is currently on maternity leave. Last month Beth paid back £4,200 in service credits for an SLA she didn't know she'd missed until the customer's procurement team emailed her the calculation. She googled "contract obligation tracker for small business" at half eleven that night, found tools that quoted her £15,000 a year with a three-month implementation, closed the laptop, and went to bed. Then a friend mentioned ObligationOS.
Scores
How does this idea stack up?
7.3/10
£1.4B global CLM market, SME segment growing 13% CAGR, clear pricing gap below enterprise tier.
Industry studies put leakage at 9.2% of annual revenue from missed obligations, SLA penalties typically 15-20% of contract value.
Standard SaaS stack plus an LLM extraction pipeline, MVP buildable in 3-4 weeks, integrations are the long pole.
Agentic AI for obligation tracking is the live story in CLM right now, SME affordability gap is widening as enterprise tools push upmarket.
Every business signs contracts, the post-signature gap is permanent, not a regulatory rush.
Build is fine, SME distribution is the hard part, long tail of buyers with low trust in legal tech.
Strongest
Durability
Contracts and the obligations inside them are not going anywhere. This is a permanent operational chore, not a regulatory cycle.
Watch out
Execution difficulty on the GTM side
SMEs are hard to reach individually, and "you don't know what you're losing" is a tough pitch until you can quantify it for them.
Pain Point
The problem
“Contract obligation tracking is the job nobody owns. It's also where 11% of your value disappears, missed escalation windows, auto-renewals nobody caught, SLA credits nobody claimed.”
— ContractSafe, 2026
UK SMEs sit between two products that don't serve them. The enterprise CLM tools (Icertis, Sirion, Ironclad, Gatekeeper) start around £30,000 a year with three to six-month implementations and a presumed in-house legal team. The light-touch tools (DocuSign, PandaDoc, Juro at the lower end) handle signature workflow but stop the moment ink hits paper. What's left is a spreadsheet, a calendar with reminders, and a quiet trickle of small losses: a £2,000 service credit here, an auto-renewal that should have been renegotiated, a 12-month price lock missed by 11 days.
Industry research is unusually consistent on the size of this leak. Independent studies from Sirion, ContractSafe, and Gatekeeper put the value erosion between 8.6% and 11% of contract value, with 9.2% as the most-cited figure. For a £2M revenue firm that's £180,000 a year, mostly invisible because no single loss is large enough to land in the management accounts. SLA breaches alone are estimated at 15-20% of the specific contract value where they occur.
Beneath the financial layer is an organisational one. In a 16-person facilities firm or a 12-person agency, nobody's job title is "contract administrator". The obligations sit on the ops manager, the founder, or whoever last touched the deal. When that person changes role or goes on leave, institutional memory walks out of the door. The case study evidence is consistent: small in-house teams managing growing contract portfolios describe it as one of the biggest sources of recurring stress and rework.
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